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What is Server Side Tracking? Firstly, we need to understand what server side tracking actually is. Think of it as a modern approach to managing and collecting website data directly through your websites server instead of relying on a user’s browser (i.e. their phone, laptop ect). Unlike client side tracking, where JavaScript handles data collection and sends it to third-party platforms (meta, google ect), server side tracking centralises this process. This allows for more co

It's been a revolutionary few years for digital marketing, and at the heart of this evolution lies the concept of Conversion Rate Optimizati

A musician's website often serves as the hub of all online activity, a central point where fans can explore and engage more deeply with your work. It's more than just a digital calling card; it's a crucial tool for building your brand, promoting your music, and connecting with your audience. Here's how you can optimise your website for music promotion. 1. Keep It Professional A clean, professional-looking website can help establish credibility for your music. Invest in a well